Pro AV Industry in Asia: Challenges and Opportunities Coexist

On May 4, 2023, Infocomm held the Pro AV Forum in Asia, discussing the trends of the professional audiovisual market in Asia for the next 3-5 years, presented by AVIXA's CEO Dave Labuskes.

SC&T will help you sort out the market highlights of Asia's Pro AV development in the next 3-5 years mentioned in the forum.

Asia: The Largest Audiovisual Market

Asia is the largest audiovisual market in the world, with a value of more than 100 billion US dollars, and growing at a high speed every year.

• China is the largest audiovisual market, accounting for about 75 billion US dollars, and is expected to grow at a rate of 7.5% per year

• India is the fastest-growing audiovisual market, accounting for about 6 billion US dollars, and is expected to grow at a rate of 15% per year

• Southeast Asia is the second fastest growing region, with an existing scale of about 11.8 billion US dollars, and is expected to grow at a rate of 10.7% per year, reaching a scale of 13.3 billion US dollars in 2024

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The characteristics of the Asian audiovisual market are diversity and differentiation, and each country and region has its own culture, regulations, needs, and preferences, so it needs targeted and flexible solutions.

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The main customer groups of the Asian audiovisual market include education, enterprise, government, medical, entertainment, retail, smart city, and other fields, which have an increasing demand for audiovisual technology, such as remote work, digital education, remote medical, digital entertainment, digital retail, smart city management and so on.

Top Industries of the Pro AV Market

The industry distribution of the market, in another AVIXA global report, pointed out that the top three industries of the professional audiovisual market are:

• Education (16%)

• Enterprise (15%)

• Government (12%)

• Others (57%)

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One of the main reasons for Asia's growth is the infrastructure construction, such as:

• Railway construction: such as the Chinese government's injection of a large amount of funds in the high-speed railway promotion

• Smart city: Asian governments are actively promoting the development of smart cities, using audiovisual technology and data analysis to improve city management and service (big data center, war room), such as Singapore's Smart Nation plan, India's Smart Cities Mission, and China's Ministry of Housing and Urban-Rural Development's smart city construction

• Electricity: Asian governments are strengthening the construction and improvement of power infrastructure to meet the growing energy demand and promote the use of renewable energy, such as India's Power for All plan, the Philippines' Rural Electrification Program, and Thailand's Alternative Energy Development Plan

Challenges of the Asian Audiovisual Market

The forum mentioned that the main challenges of the Asian audiovisual market include lack of standardization, talent shortage, price competition, epidemic impact, etc., which require audiovisual enterprises to constantly innovate, improve quality, train personnel, and establish relationships with partners.

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The main competitors of the Asian audiovisual market include audiovisual brands from the United States, Europe, Japan, South Korea and other places, as well as local audiovisual brands from China, India and other places. These competitors have their own advantages and disadvantages, so audiovisual enterprises need to have a clear positioning and strategy.

One of the biggest challenges of the Pro AV market in Asia is that each country and region has its own culture, regulations, needs and preferences, so it needs targeted and flexible solutions, such as:

• In India, due to different needs and preferences of different regions and languages, audiovisual integration needs to provide multi-language and multi-cultural content and services, and establish good relationships with local partners and distributors

• In Singapore, due to the strictness of regulations and standards, audiovisual integration needs to ensure that its solutions comply with relevant specifications and requirements, and maintain good communication and coordination with the government and other stakeholders

• In China, due to the market competition and change, audiovisual integration needs to constantly innovate and improve its solutions, and provide high-quality and high-performance products and services

SC&T will follow up with you on more audiovisual and monitoring industry perspectives. Follow us to get more information!

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Reference: InfoComm Asia 2023 - Asia AV Leaders Connect